My husband has a beard and my daughter is OBSESSED with beards and anything related, so when we saw this lovey we knew she needed to have it, it took no time at all to become her new favorite and the quality is 10x better than the competitor that we had previously shopped (LS) especially given that those loveys had been recalled! We will 100% be purchasing more from this company and don’t have enough positive things to say about our new “dada lovey”